Let’s checkout just some of the results we have achieved for one hemp-derived ecommerce company.
Scope Of Work
For a premier THCa flower online retailer, our work went beyond simple SEO. We built a comprehensive, full-funnel strategy to drive organic traffic and sales. Our scope of work included:
- Website Redesign: We rebuilt the entire website on Shopify for a modern, user-friendly experience.
- Technical SEO: We optimized the entire site architecture, including URL structures for pages, products, and categories.
- Content Strategy: We developed custom category pages to rank for high-value keywords and created geo-targeted pages to capture local search traffic for THCa flower.
- Ongoing Optimization: We built a system to optimize new products and categories as they are added, ensuring continuous SEO health.
- Authority Building: We managed backlink campaigns to build Domain Authority (DA) and establish the client as an industry leader.
- Support: We handled general website maintenance, set up email automations, and produced professional product photography to improve conversions.
This case study shows how our approach created sustainable organic growth.
Total Organic Google Traffic Growth
Our work on this project resulted in a period of explosive growth for the client’s organic traffic. The new website was launched on 07/30/24 and served as a major turning point, with a dramatic increase in both impressions and clicks in the following weeks.
This significant growth started almost immediately after the new site went live. Within just seven days of the launch, both clicks and impressions began to climb drastically, a direct result of the comprehensive technical and on-page optimizations we implemented.
By 08/18/25, just over a year after we started, we had achieved:
- 646% Increase In Impressions: Impressions surged from a daily average of 4,673 to 34,880+.
- 212% Increase In Clicks: Clicks grew from a daily average of 351 to 1,098+.
The impact was clear and immediate: within one month of the new site’s launch, organic clicks had already doubled and within a year the entire business had seen drastic growth. This data demonstrates the power of a well-executed SEO strategy.
Ranking #1 for “THCa Flower”
A key objective of our campaign was to dominate search rankings for the highly competitive term “THCa Flower.” Our strategy focused on two critical areas: a fully optimized category page and a robust backlink foundation to build Page Authority.
Within just six months, we successfully reached the coveted #1 position for “THCa Flower.” Over the next three months, we cemented our position, consistently ranking in the top 3.
- Daily Average Impressions Grew 850%: Impressions for this term skyrocketed from daily average of 116 to 1,102.
- Daily Average Clicks Grew 2800%: Clicks saw an even more dramatic increase, jumping from a mere daily average of 5 to 145+.
Now, the client consistently holds the 1st or 2nd position, benefiting from a steady stream of high-intent organic traffic that is driving sales and brand visibility. This demonstrates how a targeted SEO strategy, combining on-page optimization with strategic link building, can achieve real results in a competitive market.
Geo Targeted Page Overview
While our main strategy focused on broad keywords, we also executed a meticulous plan to capture high-intent, local search traffic. We created 74 geo-targeted pages over several months, each one hyper-focused on specific states and cities where the client sells THCa flower.
These pages were designed to rank for searches like “THCa Flower Florida” or “Florida THCa Flower,” directly connecting local customers with our client’s products. This focused effort paid off, generating a significant and highly qualified pool of traffic.
To date, this geo-targeted content has been responsible for:
- 299,169 total impressions: A massive volume of impressions indicates that these pages are consistently appearing in local search results across the country.
- 10,968 total clicks: These clicks represent highly relevant traffic from users actively looking for THCa flower in their specific location, demonstrating a strong user intent to purchase.
This initiative created a powerful and scalable framework for local growth, ensuring the client is visible wherever their customers are searching.
New Product Category & Primary Keyword
When the client launched their new THC Syrup product line, they faced the challenge of ranking for a new, competitive term from a starting point of zero. Our team immediately went to work, building and optimizing a new category page and all associated products with the goal of quickly capturing organic search traffic.
Our targeted efforts on keywords like “THC Syrup” and “THC Lean” paid off handsomely. The new product line quickly gained traction in search rankings, becoming a significant driver of organic traffic.
Today, “THC Syrup” stands as the client’s 3rd most valuable non-branded search term, a testament to the effectiveness of a proactive, data-driven approach to new product launches.
Results For Keyword “THCA”
One of our most significant achievements was securing a top-5 ranking for the highly competitive, general search term “THCa.” This places our client’s website in the same league as major authoritative domains like WebMD, Wikipedia, and Vice, a testament to the comprehensive strategy we employed.
It took 12 months of dedicated effort to successfully reach the first page of Google for this term. This monumental accomplishment was the culmination of all our work:
- The strategic website redesign and initial optimizations provided a strong technical foundation.
- Our deep focus on the “THCa Flower” category helped us build topical authority.
- Consistent and strategic backlink building increased the site’s overall domain authority.
This combined approach is the reason our client now holds a prominent position in search results for one of the most important keywords in their industry.
The client’s expansion into edibles, with over 10 new products, presented an opportunity to capture a new, high-demand market. From a standing start, we built an SEO strategy to quickly establish authority for this new product line.
Results For Keyword All Searches Containing “THCa”
Our work over the past 16 months has yielded phenomenal results for all searches containing the keyword “THCa.” This is the direct outcome of our holistic approach, which involved optimizing the new site, building a strong backlink profile, and strategically targeting this high-value term.
The cumulative impact of our efforts is staggering:
- Total Organic Clicks: We have generated over 98,000 clicks. This represents a massive volume of highly qualified traffic from users actively searching for THCa products.
- Total Organic Impressions: We have garnered over 2.6 million impressions. This shows that the client’s website is consistently visible for a vast array of relevant search queries, establishing them as a dominant presence in the THCa market.
These metrics prove the immense power of a comprehensive and sustained SEO strategy, transforming initial visibility into a continuous stream of engaged, high-intent customers.
Other Notable Items
Backlink Profile & Domain Authority
A central pillar of our campaign was building a robust backlink profile. With a strategic budget of over $10,000 dedicated to a mix of publisher outreach and backlink services over a 12-month period, we achieved significant results.
- Domain Authority (DA) Growth: The website’s DA climbed from 25 to 32, a substantial increase that signals greater trust and authority in the eyes of search engines.
- Referring Domains: The total number of unique referring domains more than doubled, from 163 to 354, indicating a much broader and more diverse network of quality links pointing to the site.
Keyword Expansion & Visibility
Our efforts to build authority and optimize content led to an explosion in the number of keywords the site ranks for.
- Total Ranked Keywords: We grew the total number of keywords from 1,601 to 6,471, a massive 300% increase that showcases the site’s expanding footprint in organic search.
- Keywords in Top 10: The number of keywords ranking on the first page of Google (top 10 positions) quadrupled, from 152 to 621, leading to a direct increase in high-intent organic traffic.
Brand Building & User Behavior
Our work has not only driven search visibility but also strengthened the client’s brand. As of August 2025, non-branded traffic accounts for 70.1% of all organic traffic, while branded traffic makes up 29.9%. This is a powerful indicator that our strategy is successfully introducing new customers to the brand, not just recapturing existing ones.
