Local SEO

Project Overview

A prominent Colorado dispensary chain sought our expertise to boost their local online visibility in Aurora. Our primary objective was to develop a highly optimized menu page that appears on Google when a potential customer searches "Dispensary Near Me", "Aurora Dispensary", and a host of other local terms. The store already had a robust online ordering platform with a loyal customer base, which made our task of enhancing and optimizing the existing setup that much easier. This was a home run for everyone involved.

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Objectives

1. Ensure our client's page appears in search results when potential customers look for their products or services.
2. Increase click-through rates and average search position on the menu page.
3. Increase search rankings for "Aurora Dispensary" & "Dispensary Near Me".

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Scope of Work

Let's dive into the details of the project.

Keyword Research and Analysis

• Identify and analyze high-traffic, relevant keywords for local SEO.
• Determine the best keywords to target, focusing on "Dispensary Near Me," "Aurora Dispensary," and other related terms.

On-Page SEO Optimization

• Optimize the menu page with targeted keywords.
• Improve meta tags, headers, and image alt texts for better search visibility.
• Ensure the content is engaging and relevant to both users and search engines.

Technical SEO Enhancements

• Conduct a comprehensive technical SEO audit to identify and fix any issues.
• Improve site speed and mobile-friendliness.
• Ensure the site is crawlable and indexable by search engines.

Local SEO Strategies

• Optimize Google My Business (GMB) listing for better local search visibility.
• Build and manage local citations and business listings.
• Encourage and manage customer reviews to enhance local credibility.
• Installed SCHEMA for accurate local placement.

Link Building

• Develop a link-building strategy to acquire high-quality backlinks.
• Focus on obtaining links from vendors.

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The Results

It's easy to talk about what you do and how you do it but we really just want to see the results. Let's explore what happened after we came in and did our job.

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333% Increase in Average CTR

Six months after implementing our changes, the average click-through rate for their dispensary page rose from 3.6% to 15.6%, leading to a significant boost in organic traffic. Before our changes, the page received 2,700 organic clicks in three months; afterward, it garnered 11,100 organic clicks in the same period. Our impact has been substantial.

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Climbed 10.9 spaces in Average Position in 6 months

Within six months, we established and improved a stable average position for the page. Before our changes, the page's search position fluctuated significantly day to day. We successfully improved the average search position from 24.1 to 13.2, creating greater stability. This indicates that Google consistently views the page as credible for our targeted search terms. Typically, as the average position improves, we also observe increases in clicks and impressions.

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Major change in "Dispensary Near Me" traffic

Before our optimizations, the page rarely appeared in searches for "Dispensary near me." After implementing the necessary changes, the page now consistently gains daily traffic from these searches. This steady increase in visibility has significantly boosted local customer engagement and sales.

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Wrap Up

Our SEO efforts significantly enhanced the local online visibility of a prominent Colorado dispensary chain in Aurora. By optimizing their menu page and targeting key search terms, we achieved a 333% increase in average click-through rate, improved the average search position by 10.9 spaces, and boosted daily traffic from "Dispensary near me" searches.