Looking to increase your organic rankings for your cannabis dispensary? SEO (Search Engine Optimization) can seem intimidating at first, but if done correctly, it‘s an effective way to make sure your dispensary gets found when people are searching.
In this article, we‘ll be sharing 10 dispensary SEO tips that you should keep in mind when optimizing your dispensary website & Google business profile.
These suggestions will help get more impressions & clicks by making sure that potential customers can easily find you when they are searching for cannabis products around your business.
Let’s explore our 10 dispensary SEO tips to increase your rankings. Need help?
See our dispensary SEO services.
Create Content Around Products You Sell
You can’t expect your dispensary website to appear when someone is searching for products you carry if you do not have content revolving around it.
Create individual pages for each cannabis brand, category, product, and variation. Each page needs to be properly structured, optimized, and built with user experience in mind.
Utilize Local Business Directories
Local business directories are an important tool for SEO because they help to increase a website‘s visibility by providing additional backlinks and optimized content.
A few websites your dispensary should be on:
Local listings provide great value from an organic perspective as Google gives higher priority rankings to websites that have solid local presence. Local listings also help build trust with customers who will see all relevant information regarding your dispensary displayed on each directory listing page.
Invest In Link Building
Link building is an essential element of dispensary SEO because it helps to establish your website’s authority and relevancy. Links from other websites show search engines that you are a reputable source of information about the cannabis industry in your area, which can boost rankings in organic search results.
Link building can also improve user experience by directing people to helpful resources on your own site or third–party sites. The higher quality links may result in increased referral traffic to your site as well as additional sales opportunities over time.
Link Building Action Step
- Reachout to your vendors and ask for links back to your website. (If this is an option)
Positive Reviews
We cannot stress enough the importance of having a lot of positive reviews across all your profiles.
This is especially important for Google Business. Your Google Business profile is your bread and butter of local dispensary SEO. When someone searches “Dispensary Near Me” or “Dispensary in CITY NAME” there will be three Google Maps results at the top. You want your dispensary to show there.
Google will ALWAYS favor a business profile with a higher quantity and rating than the others.
Review Building Action Step
- Set up automated email campaigns through a reward system to promote Google reviews.
Inject SCHEMA Markup
SCHEMA markup is important for your dispensary SEO because it helps search engine crawlers to better understand the content on a website, making it easier for them to index and categorize information.
This allows dispensaries to have more accurate search results and higher rankings in SERPs (search engine result pages). SCHEMA markup can also increase click–through rate from organic listings, as structured data makes your results stand out with rich snippets that draw user attention.
This code will ensure local outlets are properly represented when searched by location.
Optimize META Data
Optimized META on your website pages is important for your cannabis dispensary SEO because search engines use it to identify what the webpage content is about and how it should be categorized when displaying the results.
Optimizing your website’s META data can help you appear higher in search engine results, which will ultimately result in more traffic coming to your store and greater sales opportunities.
Optimized META allows online potential customers to gain a better understanding of who you are and what services offer before they click–through on your link—giving them more confidence that they’re landing on right business page.
Optimize Image ALT Tags
Optimized ALT tags, which describe an image and its content, are essential for cannabis dispensary SEO.
They provide additional information to search engine crawlers about an image on a website, as well as making it easier for visitors using assistive devices such as screen readers to understand the visual elements of the page.
Better indexing of images by major search engines like Google, Bing and Yahoo can be achieved through optimized ALT tags; this will improve rankings in organic results when someone looks up keywords related to cannabis products or services in your area.
Indexing Pages Via Google Search Console
Submitting pages to Google Search Console is a vital step for dispensary SEO as it ensures your content can be located in search engine results. Not only that, it also gives you the opportunity to provide more relevant details about each submission which can enhance its visibility and make sure any quality issues comply with Google‘s set of criteria.
By submitting your pages it also notifies Google when new stuff has been posted on your page giving them a notification to analyse the material thoroughly and potentially show off your page prominently in organic searches.
Optimized Website Core Vitals
Optimizing core vitals via Google Search Console is an integral part of maximizing the SEO performance of a dispensary website. This is because it provides valuable insights into how users interact with a website and what might need to be optimized for better user experience.
Optimizing these metrics can help ensure faster loading times, higher click–through rates from organic search results, and lower bounce rates which will all improve visibility in SERPs (search engine result pages).
It also helps uncover issues such as slow page load speeds or broken links that could affect rankings negatively. Optimizing Core Vitals allows site owners to make sure their site meets specific usability requirements set by the Search Engines which improves credibility when evaluated against others sites that meet the same criteria.
Hire A Professional
Hiring a dispensary SEO expert is important because we understand the specifics of cannabis industry as well as best practices in search engine optimization.
We are also familiar with keyword research, link building and analytics to give your website the best chance at appearing higher on search engine rankings.
It’s important to hire an SEO company that specilizes in cannabis as it can be vastly different than other industires, and have specific regulatory needs.
Hire the best Dispensary SEO Agency around, fill out the form below to get started.
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