As the cannabis industry continues to grow, so does the competition among dispensaries. To attract customers and stand out from the crowd, dispensaries need to invest in SEO.
SEO, or search engine optimization, is a process of improving the visibility and ranking of a website on search engines like Google. By optimizing their site for relevant keywords and phrases, dispensaries can make it easier for potential customers to find them when they‘re searching for products or services online.
SEO for dispensaries is one of the most important aspects of online marketing for cannabis dispensaries. Due to strict regulations, dispensaries are forced to build their brand organically or through limited and expensive ad campaigns.
There are several different things that dispensaries can do to optimize their website for local SEO.
SEO For Dispensaries
Here are 5 tips to help you get found by customers.
Use keyword–rich titles and descriptions
Utilize local keywords on your page & post titles and descriptions. This will help google understand that you are a business in a specific location. When a potential customer searches “Dispensary Near Me”, this can allow for your website to appear in that search.
Create informative blog posts and articles
More content = more keywords. If you are wanting to appear in the SERP (Search Engine Results Page), you must create SEO-optimized content. This type of content can be about a specific product, brand, or event.
This is essential for appearing for localized searches for products you carry.
Optimize photos and images with alt text
Often people forget to name their images with proper titles and alt tags. When uploading photos of your dispensary, optimizing those two items is important for the dispensary’s SEO.
Build backlinks from vendor websites
Reach out to your vendors to create backlinks to your dispensary’s website. This could be on several pages on their website.
Implementing these strategies will help improve your dispensary‘s visibility on search engine results pages (SERPs), making it more likely that potential customers will find you when they‘re looking to buy cannabis products or learn more about the industry.
We Help Dispensaries With Their SEO
Lucky for you, we do this for a living and know exactly what to do. Fill out the form below to get a free SEO report on your website.